A Contest
of Blunders
Concept for Milwaukee Tool
Concept Development | Copy Writing | Motion Design
Milwaukee Tool is an industry leader in developing professional power tools. I worked on developing a sweepstakes program designed to draw the attention of novice users to their brand and hand tools. Using humor, the concept is to create engagement with a new customer base while maintaining Milwaukee Too’s professional and heavy-duty reputation.
Assets include a contest landing page, a social media graphic, and an email campaign to promote the sweepstakes.
