Website Redesign

Concept for Carr Valley Cheese

Concept Development | Layout Design

Established in 1902, Carr Valley celebrates a heritage of four generations of traditional cheesemakers. They are master cheesemakers, recognized throughout national and international contests, who craft cheese with local milks and slow aging. My concept for a redesign of their website was to highlight both their authenticity and natural artisan product in order to gain the trust of their customers. I used natural backgrounds and small spot illustrations meant to pair their packaging design; I also enlarged their product photography to show off their cheese products.